Betalen met een QR conversieverhogend? Gemak doet betalen? Softwareleverancier Informer heeft voor haar online boekhoudprogramma InformerOnline de nieuwe QR-functie voor facturen toegevoegd. Dit nieuwe initiatief van de ING Bank moet ervoor zorgen dat facturen makkelijker en sneller kunnen worden betaald. Op facturen die verstuurd worden vanuit InformerOnline kan vanaf nu een unieke QR-code worden toegevoegd. Continue reading
Video: Interview Mike Hoogveld over customer journey(s) en cross channel excellence
https://www.youtube.com/watch?v=W9oVopZMhTY
De nieuwe cover van het HCC: Handboek Conversie & Customer Journey Mapping in 3D
Sceenshot nieuwe cover Handboek Conversie & Customer journey mapping druk 2! Totaal vernieuwd, dikker en veel over customer journey en mapping! 
Document #2203 Service Blueprinting: A Practical Technique for Service Innovation
1 Service Blueprinting: A Practical Technique for Service Innovation Mary Jo Bitner PetSmart Chair in Services Leadership Center for Services Leadership W. P. Carey School of Business Arizona State University Tempe, AZ 85287-4106 maryjo.bitner@asu.edu; 480-965-6201 Amy L. Ostrom Associate Professor of Marketing W. P. Carey School of Business Arizona State University Tempe, AZ 85287-4106 amy.ostrom@asu.edu; 480-965-6201 Felicia N. Morgan Assistant Professor of Marketing University of West Florida Department of Marketing and Economics Pensacola, FL 32514 fmorgan@uwf.edu; 850-474-2659 The authors thank the Center for Services Leadership for its support of this project. They also sincerely thank the individuals who contributed to the case studies including: Greg Reid and Maynard Skarka of Yellow Transportation (YRC Worldwide); Renee Ryan, formerly of ARAMARK and currently with Best Western International; Mark Rosenbaum, consultant to Marie Stopes International and a professor at Northern Illinois University; Rick Mears of the San Francisco Giants; and Sara Moulton Reger of IBM. In addition the authors thank three anonymous reviewers and the editor at California Management Review for their helpful and constructive comments on earlier drafts of this paper. Copyright 2007 Center for Services Leadership, Arizona State University
