{"id":136,"date":"2014-04-23T23:52:01","date_gmt":"2014-04-23T21:52:01","guid":{"rendered":"http:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/?p=136"},"modified":"2021-01-20T17:27:17","modified_gmt":"2021-01-20T15:27:17","slug":"presentatie-return-on-experience","status":"publish","type":"post","link":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/?p=136","title":{"rendered":"[Presentatie] Return On Experience"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-198086\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploads\/2014\/04\/slidesss-550x277.jpg\" alt=\"slidesss\" width=\"550\" height=\"277\" \/><\/p>\n<p>Wat is nu een ROI op &#8216;experience&#8217;? Waren praten wij sowieso veel over experience?\u00a0<!--more--><\/p>\n<p><strong>Trend<\/strong><\/p>\n<p>Het lijkt de trend. In de jaren 20 was het nog praten over het product. Daarna kwam &#8211; vanaf de jaren 50 &#8211; de waarde van het merk op. Vanaf de &#8216;2000s&#8217; \u00a0praten wij veel over experience. Het feit is dat merken niet meer &#8216;geladen&#8217; \u00a0worden door te zeggen en te schreeuwen. Merken worden gemaakt en voor geleefd tegenwoordig. Een merk wordt ervaren!<\/p>\n<iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/33662303\" width=\"640\" height=\"519\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br\/>\n","protected":false},"excerpt":{"rendered":"<p>Wat is nu een ROI op &#8216;experience&#8217;? Waren praten wij sowieso veel over experience?\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,19],"tags":[7,69,16,262,264,255,263,261,203,14,64,265,206],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-5","category-presentatie","tag-boek","tag-boeken","tag-conversie","tag-convert","tag-klantreis","tag-online","tag-online-digital","tag-patrick-petersen","tag-presentatie","tag-roi","tag-user-experience","tag-van-duuren","tag-video"],"_links":{"self":[{"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136"}],"version-history":[{"count":1,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":137,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/posts\/136\/revisions\/137"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}