{"id":106,"date":"2014-03-05T11:16:53","date_gmt":"2014-03-05T09:16:53","guid":{"rendered":"http:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/?p=106"},"modified":"2021-01-20T17:27:29","modified_gmt":"2021-01-20T15:27:29","slug":"hoofdstuk-6-engagement-nurture-en-relatiebeheer-met-soccer","status":"publish","type":"post","link":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/?p=106","title":{"rendered":"Hoofdstuk 6: engagement, nurture en relatiebeheer met SOCCER"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-152259\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploads\/2013\/10\/ppvakdag-550x405.jpg\" alt=\"ppvakdag\" width=\"550\" height=\"405\" \/><\/p>\n<p>Onlangs sprak Patrick Petersen op de #VAKDAGDM te Nieuwegein over zijn SOCCER-model van contentengagement. SOCCER is niet alleen de hobby van de spreker =- en oprichter van SocialMedia.nl &#8211; maar ook het model dat met Simpel, Open en meer onderdelen de engagement heel duidelijk in kaart brengt. \u00a0<!--more--><\/p>\n<p><a href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2013\/10\/05\/presentatie-vakdagdm-nvdm13-patrick-petersen-over-engagement-en-contentstrategie\/vakdagdm-2\/\" rel=\"attachment wp-att-4817\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2013\/10\/vakdagdm-465x248.jpg\" alt=\"vakdagdm\" width=\"465\" height=\"248\" \/><\/a><\/p>\n<p><strong>Duidelijk<\/strong><\/p>\n<p>SOCCER heeft de engagement aan zich plakken. Stickyness noemt Petersen dit in zijn Handboek Online Marketing maar vooral zijn nieuwe <a href=\"http:\/\/www.handboekcontentstrategie.nl\" target=\"_blank\" rel=\"noopener\">Handboek Content Strategie<\/a>. Beiden zijn bestsellers.<\/p>\n<iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/26891044\" width=\"640\" height=\"519\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br\/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Onlangs sprak Patrick Petersen op de #VAKDAGDM te Nieuwegein over zijn SOCCER-model van contentengagement. SOCCER is niet alleen de hobby van de spreker =- en oprichter van SocialMedia.nl &#8211; maar ook het model dat met Simpel, Open en meer onderdelen de engagement heel duidelijk in kaart brengt. \u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,21],"tags":[7,69,16,262,264,255,263,261,265,206],"class_list":["post-106","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-6","category-over-het-boek","tag-boek","tag-boeken","tag-conversie","tag-convert","tag-klantreis","tag-online","tag-online-digital","tag-patrick-petersen","tag-van-duuren","tag-video"],"_links":{"self":[{"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106"}],"version-history":[{"count":2,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=\/wp\/v2\/posts\/106\/revisions\/775"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlineconversie.nl\/ecommerce\/optimalisatie\/conversie\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}