Hoofdstuk 1 video #3104 Creating a friction free digital customer experience

Deze video toont hoe je een klantreis kunt ontdoen van fricties. De maker
Experian UK Business zegt over de uitleg in de video:

The rise of digital created certain expectations about how much easier the digital journey should be for the customer. In reality the customer experience has often been the opposite. Customers are being asked to provide lots of information creating points of friction for them.